Who is youtube partner

Creators who qualify for the Partner Program — you need at least 1, subscribers and 4, hours of overall watch time on your channel in the past 12 months — can earn money through ads, subscription fees, donations, livestreaming, and YouTube Premium revenue. The Google-owned company has struggled at times to find the balance between having a lot of creators who rake in ad revenue and keeping advertisers happy.

YouTube updated its harassment policy in in response to some creator-on-creator harassment , which was a significant corner of the site for years, and has punished creators who cross legal or ethical lines by demonetizing their channels. Subscribe to get the best Verge-approved tech deals of the week. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.

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Film TV Games. In addition to the YouTube Partner Program updates, YouTube has announced it will be "manually reviewing" all Google Preferred channels over the next few months. Google Preferred is yet another program which allows high-ranking YouTubers to make more money off of their advertising, as Google itself will charge more for the ads placed on their channels.

You know how advertisers pay heaps of money to get a commercial on air during the Super Bowl break every year? Think of Google Preferred as the YouTube equivalent. The more popular a YouTuber is, the more people are willing to pay Google to get their product marketed on a channel with so much internet traffic.

However, this partnership between Google and creators has always been at the discretion of YouTube, which is able to review whether a YouTuber is deserving of Google Preferred ads.

This will hold especially true for certain types of creators like animators or musicians, who put a lot more time into their videos than most but are not necessarily reaping the rewards in terms of viewer and subscriber numbers. Similarly, Twitch streaming continues to rise as a workable funding source for both the smaller channels as well as bigger YouTubers such as Boogie Long story short, you may no longer have to watch an ad every time you enjoy a new video from your favourite gaming channel, but you might have to throw a few bucks their way or stomach more sponsored content whenever you can.

I'm GamesRadar's Features Writer, which makes me responsible for gracing the internet with as many of my words as possible, including reviews, previews, interviews, and more. Lucky internet! Get the best gaming deals, reviews, product advice, competitions, unmissable gaming news and more! Alex Avard. See comments. Gaming deals, prizes and latest news. Contact me with news and offers from other Future brands.